Link to related case: Med Ed Plan in Cosmetic Dermatology

Pre-commercial planning

• Strategic marketing—Target product profile, messages, positioning, key attributes, hurdles
• Clinical and regulatory—Study design, end points, target patient population, long-term benefits (ie, health-related quality of life, patient outcomes)

Lifecycle management opportunities

• Recommendations for new indications, formulations, delivery devices, follow-on/next-generation molecules

Strategic publications planning

• Topics for primary and secondary articles
• Author and journal selection and management
• Medical writing and editing resources

Comprehensive advocate development plan

• Involve/engage specific advocates in product development, clinical trials, product marketing, or consultancy initiatives

Promotional medical education planning and programming

• Advisory Board meetings
• Communication mechanisms to Advisors (ie, newsletters, secure web portals, etc.)
• Speaker/Trainer meetings

Medical and scientific conference planning

• Strategic planning for data release, abstract submission and deadlines, and processes for submitting abstracts
• Meet-and-greet meetings with Thought Leaders and Advisors
• Conference coverage of key sessions, including Executive Summaries

Constituency group and professional association relationships

• Comprehensive audit of groups to determine mission and identify synergies
• Relationship development plan

Project management and meeting/event planning

• Manage day-to-day project implementation activities