Stakeholder/key opinion leader (KOL) profiling

• Influence measures based on objective and subjective criteria
• Background review including educational and training review, research interests, clinical study participation, grant funding

KOL insights and plan

• Interview KOLs in specific therapeutic area to understand current market conditions, unmet needs, barriers/challenges, and opportunities
• Incorporate KOL insights into clinical development, regulatory, marketing, and managed markets plans

KOL, physician, and patient interviews and surveys

• Interview KOLs, physicians, and patients to understand current treatments, unmet needs, meaningful program initiatives, etc.