Marketplace/therapeutic area assessments

• Therapeutic overview including patient population, incidence, prevalence, providers involved in care, referral patterns
• Current treatment approaches, guidelines, and unmet needs
• Treatment evolution
• Regulatory approval requirements and hurdles faced by approved products
• Managed markets review of current reimbursement practices, challenges approved products faced
• Key drivers and hurdles/challenges

Brand positioning and differentiation

• Target Product Profile scenarios, and how these scenarios compare vs. competitors
• Product value proposition

Communications story and key message development

• Concise description of product, it’s use, and value
• Comprehensive key message platform to support Communications Story

Scientific and clinical Advisory Board composition and guidance

• Advisory Board member recommendations and selection, as well as program format to meet business objectives