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Whitepaper:
Precommercial Marketing and Planning:
Laying the Ground Work for Future Success
Date Published: 10/25/2007
Sponsored By: L3 Healthcare Marketing
This whitepaper explores how to develop an informed view of the market, which is the starting point in effective pre-commercial planning and marketing. Ultimately, an informed view of the market will enable and empower the product development process, guide and inform critical decision making processes, and greatly enhance the future success of the product.
Podcast:
Precommercial Marketing and Planning:
Laying the Ground Work for Future Success
Date: 10/23/2007
Length: 00:14:53
Size: 6.81MB
Thought Leader: Laurie Lucas, Founder and Principal, L3 Healthcare Marketing
Ms. Lucas provides details on how to develop an informed view of the market for your brand during the precommercialization phase. The discussion covers the risks for not doing so, the benefits of a prelaunch strategy, and the tactics for ultimate success.
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Copyright © L3 Healthcare Marketing LLC, 2008
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